Following the privacy controversy that rocked the social media world in May, the Electronic Frontier Foundation (EFF) published a bill for privacy rights for social network users.
In this post, we will go through the bill and discuss how Hibe complies with it.
#1: The Right to Informed Decision-Making
“Users should have the right to a clear user interface that allows them to make informed choices about who sees their data and how it is used.”

Hibe: Privacy made simple
As seen in a previous post, Hibe enables you to share information through facets. In a single view, you can review who can see your facets and which booklets you expose in them.
If you set access restrictions (conditions) to one of your facets, it will appear on the same interface.
Because Hibe supports exceptions of various natures, such as “Tom can always access my project booklet”, or “Dad can never see content in my Friend facet”, we have designed a privacy page to summarize all of them in a single interface.
“Users should be able to see readily who is entitled to access any particular piece of information about them, including other people, government officials, websites, applications, advertisers and advertising networks and services.”
Hibe is offering a simple model. You house your information in a place where you have total control on who can access it. There are no advertisers or so-called “partners” to leech your information.
We just do not grant access to your information to anyone unless you specify it or we are required to do so by law.
“Whenever possible, a social network service should give users notice when the government or a private party uses legal or administrative processes to seek information about them, so that users have a meaningful opportunity to respond.”
We believe that letting you know who accesses your information is part of your right for privacy. If we become under legal obligation to share some of your information, we will notify you unless we are refrained from doing so.
#2: The Right to Control

YOU do the sharing, not us.
“Social network services must ensure that users retain control over the use and disclosure of their data.”
This is our “raison d’être”. We design Hibe to give you full control over who accesses what and under which conditions.
You do the sharing, not us.
“Social network services must ask their users' permission before making any change that could share new data about users, share users' data with new categories of people, or use that data in a new way. Changes like this should be "opt-in" by default, not "opt-out," meaning that users' data is not shared unless a user makes an informed decision to share it.”
We also believe that too often default values (and opt outs) are used to manipulate people’s behavior. On Hibe, you define the sharing rules of your facets. No services or features can modify these rules. Hibe is about giving you the control; not taking it away.
“If a social network service is adding some functionality that its users really want, then it should not have to resort to unclear or misleading interfaces to get people to use it.”
Our business model is not based on your data. It is based on our ability to provide you with total control over the sharing of your information. Misleading or unclear interfaces brings us no value.
#3: The Right to Leave
“One of the most basic ways that users can protect their privacy is by leaving a social network service that does not sufficiently protect it. Therefore, a user should have the right to delete data or her entire account from a social network service. And we mean really delete. It is not enough for a service to disable access to data while continuing to store or use it. It should be permanently eliminated from the service's servers.”
Your trust means more to us than your data. Any information shared through your facets, be it a post or an image will be permanently deleted from our servers on your request.
If you contribute content to a public environment, such as a group, you can no longer delete it as others may interact with it. Similarly, when you contribute art to a public organization, you can not ask for it back. However, if you cancel your account, Hibe will permanently anonymize the contributed content.
Further information on deletion including delays and policy infringement will be found in our terms of use and privacy policy at launch time.
“Furthermore, if users decide to leave a social network service, they should be able to easily, efficiently and freely take their uploaded information away from that service and move it to a different one in a usable format.”
We are currently working on a technology that will enable our users to maintain their information even when offline. This inherently means that you can keep your content even after you deactivate or cancel your Hibe account.
All in all
We started Hibe because we respect our social lives and want to improve it online. When we see initiatives promoting awareness on privacy issues and how to make better use of our social tools, it keeps us moving.
Hibe is for you.
original image by futureofprivacy.org
We are happy to be a part of the PrivacyCamp in Toronto on June 19th, where we will spark a conversion around "Being Social".

PrivacyCamp Toronto is a full day event sponsored by the Privacy Commissioner of Canada. It will happen at the Ryerson University.
Check out privacycampto.org for registration and directions.
Hope to see you there.
It was a great evening on June 8th, 2010. A friendly crowd welcomed my presentation. I enjoyed the interactions and I am really impressed by the interest people have about their online life. I thank everybody for the opportunity and the great time. You can find the full presentation on IdentityCamp.org. I am open to answer any questions you may have on "Being Social".

Discussing "Being Social" at IdentityCamp
Olivier Zara took over after my presentation to discuss the concepts from his most recent book with great insights on how to improve your career using personal branding.
IdentityCamp are currently looking for volunteers for their next season. Do not hesitate, they are a great team.
At SXSW 2010, there was a lot of buzz concerning online privacy and information noise on the Internet. As these points are core to Hibe’s vision, I decided to share some thoughts on them. In this post, I will discuss my views on privacy, reserving information noise for another one.
SXSW keynote speaker danah boyd made a very good point by stating that privacy is not a binary option. In life, are interactions with others simply private or public? Most are neither. There is a broad spectrum between them but how do we define it? That question has haunted me for years.
I now believe that most interactions with the people around us, being family members, work colleagues, friends or complete strangers, are not public or private, they are conditional.
The only way to explain that we behave differently in a rock concert than at the church, even if both are public areas, is through conditional interactions. Since a young age, we are trained to behave in a certain way if “this” happens, or if “this person” shows up. You can say that our public image adapts according to conditions we set.
In social networks, I cannot find conditional interactions. At best, I have to define the audience for each of our posts without the ability to manage my interactions with strangers. I wish I could just set conditions and let those manage who can see what in my profile.
The way I see it, the whole polemic surrounding social network privacy is fed by the fact that people do not have the freedom to go between private and public. Personally, I define myself in conditional terms, what about you?
We will be at the June 8th IdentityCamp Montreal to discuss our post "Being Social".
We will explore the following points.
• How being social online differs from being social in reality.
• The consequences of that difference on our personal brand and our lives.
• Various tips and alternatives for a better privacy and a finer control of our image.
The event starts at 17h45 at Studio C. Check IdentityCamp.org for directions.
Hope to see you there.
This is the second post of a two-part essay on Hibe’s inner workings. We previously saw how facets help us extend our social contexts online and we now cover how booklets define who we are in those facets.
Booklets ‘R’ Us
Booklets are the digital representations of our relations with everything around us. They capture our values, our interests and collections, our ideas, our souvenirs, and our activities. To help clarify this point, let’s look at Sandra in Figure 1.
With her beach friends, Sandra:

Figure 1 - Sandra and her facets
- Shows her Fendi sunglasses
- Discusses digital photography
- Talks about abortion
- Tracks all the beaches she goes on
With her band, Sandra:
- Sings in Jumping Stars, a pop band
- Uses Shure microphones
- Blogs and posts photos of her concerts
- Talks about her favorite bands
At work, she:
- Represents ACME
- Shares her relation with her Dell notebook
- Takes notes on the books she reads
- Openly critics the F.W. Taylor’s scientific approach to work
To fully express ourselves, we can create an unlimited number of booklets on anything that matters to us, be it an idea, a philosophy, an organization, an object, a person, an event, a place, and so on. Hibe divides the booklet into four components.
- The booklet reference
- The booklet description
- A chronological list of posts & comments
- A series of privacy rules
The booklet reference
Using bits of information, we associate our booklet to an element from the real world. Hibe calls that association the booklet reference.
The reference is essential for three reasons.
1. By using references, we can search for booklets we have access to. This is a great way to meet new people with the same ideas without having to form groups.
Sandra can find fans of her band, other employees of ACME or other adepts of digital photography.
2. References clarify and reinforce our image.
The reference of a booklet entitled “New York” will clarify if the author is discussing the city or the state of New York.
3. References provide additional privacy options.
Sandra can set new privacy rules such as:
- Only employees of ACME can view her work facet
- Only surfing amateurs can access her surfing-related booklets.
The booklet description
The booklet description is a set of attributes that describes our relation with the referenced element. It includes a wide variety of data such as a name, an avatar, a relation type, a rating, tags, and an unlimited amount of descriptive details.
The description transmits parts of our values and beliefs. For instance:
- Sandra’s booklet on abortion will project a different image if she is pro-choice or pro-life.
- The $400 price tag on each pair of sunglasses adds to her identity.
The booklet post
We interact with our booklets using posts. The content of each post can include text, photos, multimedia, links to other members, to other booklets and plain Web links.
We use posts for multiple reasons:
- To track activities
- To log our thoughts
- To collect events
- To keep a diary
- To participate in a conversation
- To share content
Booklets, with its posts and description, represent parts of our identity making them essential elements for managing our online presence.
The booklet privacy
We can decide to block or give access to a booklet regardless of our facets’ privacy rules. This granularity helps us refine the control we have over what we share and with whom we share it. The booklet privacy engine works in a similar fashion than its facet counterpart.
Sandra can give her parents full access to all facets, while making sure they can’t access her Saturday Night booklet.
Putting booklets and facets together
We manage our image and our discussion topics by associating them with our facets.
In Figure 2, John shares:

Figure 2 - Organizing your booklets and facets
- His passion for his iPhone and his Paris photos and his art collection with his friends;
- His cat diary, his car maintenance and his Paris photos with his family;
- His passion for his iPhone and his work on the Macbook Pro with his co-workers.
This way, his friends do not have access to his personal content while managing how he appears in his work environment.
In short, booklets enable us to appropriately build and manage our online image while sharing what matters to us in a relevant context.