Expanding on Hibe’s Public Facet

Earlier this month we announced our plans for the Public Facet on Hibe. As we explained, the public facet is a way of gaining visibility on the platform and on the Internet as a whole. The public facet also brings a deeper level of interaction that has never before been present on any other social network. To help gain a deeper understanding of the public facet and what it can do for you, we have created a few examples to explain how it may answer to specific needs:

Brands

On Hibe we strongly believe that brands should have a presence on our platform and have the ability to interact with their communities. The Public Facet will be the conduit for these kinds of interactions.

Communicate with Public

The public facet is a point of interaction between brands and the general public. How it could be used is completely up to the individual company. The public facet could be used to answer questions about an upcoming product, as a customer service platform or a marketing tool to reach those genuinely interested in your brand, or even on a per-product basis.

Reward VIP's or Evangelists

An advantage of Hibe's public facet is the ability to customize the way in which you interact with people in your community. While everyone will first see your brand through the public facet, after recognizing brand evangelists or VIP's you may want to interact with them differently. By using Hibe's private facets you can then add these groups of people into a smaller segment and reward them with promotions, a sneak peek at a new product or other content.

Organize Internally

The public facet is how the public will see your brand, but you can take advantage of the private facets to also communicate with others in your company. This can allow you to manage marketing plans or keep track of meetings on the very same platform where you communicate with consumers, while keeping both separate and secure.

Classify Sub-Brands and Products

Many companies have not only one brand or product, but several. In this case booklets and public groups come in to allow you to manage each, all through the same facet. This way a company like Coca-Cola would be able to fully communicate and interact through the Coke, Diet Coke and Sprite product lines, either by having a booklet or group for each.

These are only some advantages the public facet and Hibe can bring to brands, however we will be developing much more.

Celebrities and Public Figures

Managing identity online can be difficult. This can be even more difficult for anyone in the spotlight such as celebrities or artists who have to juggle their public image, but who want to have a private life as well. On Hibe celebrities can be free to interact with everyone fully.

Communicate with Fans

Hibe gives celebrities the ability to communicate directly with their fans. This can be done by posting updates for all your fans to see, as well as media or any other content.

Hibe also offers many customizations to the public facet to make having an online presence a little easier. One problem constantly facing public figures is being inundated with invites from fans and messages. With the public facet, when constantly approving and vetting invitations becomes overwhelming, you can auto-accept invites, or even turn off notifications altogether!

Share Contextually

Being a celebrity is complicated business. As many know, being a celebrity isn't as simple as being known for one thing. A singer may be incredibly famous, but have more of a following because of their reputation outside of their talent. Hibe takes these subtleties into account. On Hibe you can follow certain aspects of anyone with a public facet, meaning you can follow someone's music career, but choose not to follow other aspects of their public life, and vice versa.

Private Life

The big difference between Hibe and any other social network is Hibe recognizes that celebrities have personal lives, too. The public facet allows celebrities to communicate with their fans and admirers, however with the private facets any celebrity can equally share with their family and friends without revealing these groups to the public.

Communicate with Agent/Casting

A reality of being in the public eye is all of the work that goes on in the background. Celebrities and artists very often work with agents or casting agencies. Hibe allows for these kinds of sensitive interactions and just like real life they happen entirely behind the scenes.

As you can see, Hibe offers a place for celebrities that has never been present on another social network.

Individuals

While the public facet can benefit brands and celebrities, it can also do much for anyone interested in interacting publicly with others. As we see with many other social networks that operate completely publicly, the public environment opens up many opportunities such as networking and connecting with others through shared interests.

Be found by others

Building a network of contacts is an essential part of social media. The public facet on Hibe gives users the ability to be found, and to find others more easily. More importantly than simply being found by others, the public facet allows every user to present as little or as much information as they wish; meaning what people see is completely up to the individual.

Promote yourself

Another advantage of the public facet is the ability to use it as a promotional tool. You can use the link to your public facet and spread it around so that others can connect with you. The public facet, however is only the first way in which people will see you. When you receive a contact request, you can refine and customize how you want to interact with others and how you want them to see you.

Become an Authority

One of the strengths of Hibe and the public facet is the ability to contribute to a certain interest you care about. This is all possible because of booklets. On Hibe, you can contribute to a booklet and generate a rich history of content around one topic or interest. When combined with the public facet this means others can follow this booklet, giving each user the opportunity to become an authority on a certain topic.

The public facet on Hibe gives everyone the ability to promote themselves as they choose and explore the things that interest them online.

As we continue to develop the public facet, we would love to hear feedback from our community on what you think the public facet can do for you, or if you have ideas on how to improve this exciting feature. If you do have comments, feel free to contribute in the comments below. For updates on Hibe and the public facet stay tuned here on the blog or on Twitter or Facebook.

Relevant Links
The Public Facet on Hibe
Hibe Launch