On October 6^th, Facebook unveiled three new changes to its platform. All presented to reflect an increase in privacy on the platform. If the ability to download your content and a better application dashboard are steps in the right direction, I feel that the new Facebook Groups feature heads for the opposite direction.

In the presentation below, I explain how these New Groups not only take away our privacy but also our own identity. It simply promotes a bland, open and transparent world.

Is Facebook turning into a Matrix? First, it serves its members with its own vision of reality advocating open discussion and pretty butterflies.  Second, by “unlock[ing] a huge amount of sharing people want to do” (Zuckerberg, Oct 6^th, 2010), Facebook seeks to reap more information, much like electricity, from its users to feed itself.

Scary thoughts.   Happy Halloween.